Privacy Policy

In this policy

The following privacy policy applies between you, the user of and Ed Dashe Ltd the owner and provider of this website. Ed Dashe Ltd takes the privacy of your personal data and information very seriously. This privacy policy applies to our use of any and all data collected by us or provided by you in relation to your use of

This privacy policy should be read alongside and in addition to our terms and conditions.

Scope of this privacy policy

This privacy policy applies only to the actions of Ed Dashe Ltd and you the user with respect to this website. It does not extend to any websites that can be accessed from this website including but not limited to any links we may provide to social media websites.

For purposes of the applicable Data Protection Laws, Ed Dashe Ltd is the data controller. This means that Ed Dashe Ltd determines the purposes for which and the manner in which your data is processed.

Who we are is wholly owned and operated by Ed Dashe Ltd which is a registered company in England and Wales. We sell Adult products online through this website.

Company registration Number: 11979233

Registered office: Crown Chambers, Bridge Street, Salisbury, Wiltshire, SP1 2LZ

Personal data collection

We collect data in the following ways:

  1. Data is given to us by you.
  2. Data is collected automatically.

Data that is given to us by you

Ed Dashe Ltd will collect your data in a number of ways. Typical examples of
providing us with your personal data would be:

  1. Filling out “Create An Account” forms
  2. Telephone
  3. Post
  4. Email
  5. Competition Entry
  6. Online surveys
  7. Subscriptions to newsletters and social media sites

Data that is collected automatically

When you access our website we will collect your data automatically. We
collect some information to tell us about your visit to the website. This
information helps us to to make improvements to our website content and
navigation. It includes your IP address, the date times and frequency with
which you access the website and the way you use and interact with its

Keeping data secure

We will always use technical and organisational measures to safeguard your

  1. Access to your account is controlled by a password and a user name which is unique to you. It is your responsibility to keep passwords safe and secure at all times.
  2. We store your data on secure servers.

Technical and organisational measures include measures to deal with any
suspected data breach. If you suspect any misuse, loss or unauthorised
access to your data, please let us know immediately by contacting us at

Data retention

Unless a longer retention period is required or permitted by law, we will only
hold your data on our systems for the period necessary to fulfill the purposes
outlined in this privacy policy until you request that the data be deleted.

Even if we delete your data it may persist on back-up or archival media for
legal, tax or regulatory purposes.

Your rights

You have the following rights in relation to your data:

  1. Right to access – the right to request (a) copies of the information we hold
    about you at any time or (b) that we modify, update or delete such
    information. If we provide you with access to the information we hold about you we will not charge you for this unless your request is “manifestly unfounded or excessive”. Where we are legally permitted to do so, we may refuse your request. If we refuse your request we will indicate the reasons why.
  2. Right to correct – the right to have your data rectifies if it is inaccurate or incomplete.
  3. Right to erase – the right to to request that we delete or remove your data
    from our systems.
  4. Right to restrict our use of your data – the right to “block” us from using your data or limit the way in which we can use it.
  5. Right to data portability – the right to request that we move, copy or transfer your data.
  6. Right to object – the right to object to our use of your data including where we use it for our legitimate interests.

To make enquiries, exercise any of your rights set out above or withdraw your
consent to the processing of your data (where consent is our legal basis for
processing your data) please contact us on

If you are not satisfied with the way a complaint you make in relation to your
data is handles by us, you may be able to refer your complaint to the relevant
data protection authority. For the UK. This is the ICO (Information
Commissioners Office). Details can be found on their website at

Links to other websites

This website may from time to time provide links to other websites. We have
no control over such websites and are not responsible for the content of these
websites. This privacy policy does not extend to your use of such websites.
You are advised to read the privacy policy or statement of other websites
prior to using them.

Changes to business ownership and control

Ed Dashe Ltd may from time to time expand or reduce our business and this
may involve the sale or transfer of control of all or part of Ed Dashe Ltd. Data
provided by users will, where is relevant to any part of our business so
transferred, be transferred along with that part and the new owner or newly
controlling party will under the terms of this privacy policy be permitted to use
the data for the purposes for which it was originally supplied to us.

We may also disclose data to a prospective purchaser of our business or any
part of it.

In the above instances we will take steps with the aim of ensuring your
privacy is protected.


You may not transfer any of your rights under this privacy policy to any other
person. We may transfer our rights under this privacy policy where we
reasonably believe your rights will not be affected.

If any court or competent authority finds that any provision of this privacy
policy (or part of any provision) is invalid, illegal or unenforceable, that
provision or part-provision will, to the extent required, be deemed to be
deleted and the validity and enforce-ability of the other provisions of this
privacy policy will not be affected.

Unless otherwise agreed, no delay, act or omission by a party exercising any
right or remedy will be deemed a waiver of that or any other right or remedy.

This agreement will be governed by and interpreted according to the law of
England and Wales. All disputes arising under the Agreement will be subject
to the exclusive jurisdiction of the English and Welsh courts.

Changes to this privacy policy

Ed Dashe Ltd reserves the right to change this privacy policy as we may
deem necessary from time to time or as may be required by law. Any changes
will be immediately posted on the website and you are deemed to have
accepted the terms of the privacy policy on your first use of the website
following the alterations.

If you have any queries or questions please contact us at

Definitions And Interpretation

Data: Collectively all information that you submit to Ed Dashe Ltd via the
website. This definition incorporates, where applicable the definitions
provided in the Data Protection Laws.

Data Protection Laws: Any applicable law relating to the processing of
personal data, including but not limited to the Directive 96/46/EC (Data
Protective Directive) or the GDPR and any national implementing laws,
regulations and secondary legislation, for as long as the GDPR is effective in
the UK.

Ed Dashe Ltd means “we or us”.

User or you” any third party that accesses the website and is not either (a)
employed by Ed Dashe Ltd and acting in the course of their employment or
(b) engaged as a consultant or otherwise providing services to Ed Dashe Ltd
and accessing the Website in connection with the provisions of such services.

Website the website that you are currently using and
any sub domains of this website unless expressly excluded by their own
terms and conditions.

In this privacy policy unless the context requires a different interpretation:

A. The singular includes the plural or vice versa

B. References to sub clauses, clauses, schedules or appendices are to sub
clauses, schedules or appendices of this privacy policy.

C. A reference to a person includes firms, companies government entities,
trusts and partnerships.

D. “including” is understood to mean “including without limitation”.

E. Reference to any statutory provision includes any modification or
amendment of it.

F. The headings and sub-headings do not form part of this privacy policy.

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